About AssetLift Lending
AssetLift Lending is a direct private lender built for real estate investors who need speed, certainty, and competitive terms. We are not a retail bank, and we are not a broker. Private lending for real estate investors in 46 states. Fast closings, direct communication, funded with our capital partners.
Founded by Yaakov Pentelnik and Yisroel Pentelnik, AssetLift was born out of a straightforward frustration: too many real estate investors were losing deals because their lender could not move fast enough, communicate clearly enough, or think creatively enough about the file. The brothers saw an opportunity to build a private lender that combined hands-on real estate knowledge with fast closings and direct communication, giving borrowers clearer answers and faster execution.
Our team combines real estate investing experience with institutional-style underwriting to deliver financing that actually works for investors in the field. Whether you are flipping your first house or scaling a portfolio of rental properties, we work to structure each loan around the strategy behind the deal.
We finance deals nationwide across 46 states, with loan amounts from $100,000 to $5,000,000. Our loan programs cover the full spectrum of investment real estate: fix and flip, ground-up construction, DSCR rental, and bridge financing. Based in the New York metro area, we serve borrowers from coast to coast with the same level of responsiveness and attention to detail.
Meet the Founders
Yaakov Pentelnik
Co-Founder
Yaakov brings deep experience in real estate finance and a borrower-first mindset to every deal AssetLift touches. His background in structuring investment property transactions means he understands the pressure points borrowers face: tight closing deadlines, appraisal gaps, title issues, and the kind of last-minute friction that kills deals. He built AssetLift to eliminate as much of that friction as possible by working closely with our capital partners and staying hands-on through every file.
Yisroel Pentelnik
Co-Founder
Yisroel focuses on operations, underwriting workflow, and making sure the borrower experience at AssetLift stays fast and transparent as the company scales. He is the person making sure files move through the pipeline without unnecessary delays, that borrowers get honest feedback early, and that the team maintains the responsiveness that sets AssetLift apart from larger shops. His operational discipline keeps the lending operation running efficiently across 46 states.
Direct Lending: Why It Matters
Most borrowers do not care whether their lender is a direct lender, a fund, or a broker. They care about rate, speed, and whether the deal actually closes. But who you are actually dealing with matters more than most people realize, because it determines how quickly you get real answers and how much gets lost between the borrower and the decision.
AssetLift is a direct private lender, and our loans are funded with our capital partners. In practice, that means you work with one AssetLift team from the first call through closing, and questions about leverage, valuation, title, or timing get answered directly instead of being relayed through a chain of intermediaries.
Direct communication is also what keeps closings fast. When a condition comes up in underwriting, you hear about it early and from us, which gives you time to fix it before it threatens your closing date. For repeat investors doing multiple deals a year, working with the same lender on every file means less re-explaining and fewer surprises.
We are also selective about the capital partners who fund our loans. Reliability, speed, and fair dealing matter because our reputation depends on the borrower's experience from application through payoff.
Licensing and Operating Details
Company
AssetLift Lending
Coverage
46 U.S. states, loans from $100K to $5M
Structure
Mortgage brokerage with white-label capital partners
Phone
(929) 639-2284
info@assetliftlending.com
Office
Queens, NY
Speed
Every inquiry gets a response within 24 hours, usually within a few hours. Many deals close in as few as 5 business days, subject to underwriting, valuation, title, and file complexity. We know that in competitive markets, a slow lender costs you the deal.
Transparency
No hidden fees, no bait-and-switch term sheets. We surface potential issues early in the process so you can make informed decisions before you spend more time or money on the file. If we cannot do the deal, we tell you upfront.
Flexibility
We focus on experienced investors and organized borrowers with real deals, clear numbers, and executable exit plans. Fix and flip, DSCR rental, bridge, and construction programs, all funded with our capital partners. Different deal, same team, same service.
Expertise
Our founders and team bring hands-on real estate investing experience to every file. We understand rehab scopes, ARV analysis, rental market dynamics, and exit strategies because we have been on the borrower side of the table.
What Borrowers Actually Need From a Lender
Sophisticated investors rarely choose a lender on headline rate alone. They want a lender that can underwrite quickly, explain friction early, and still close when the file has moving parts. That is the gap AssetLift is trying to fill.
Direct communication when a deal has valuation, title, or insurance issues
Product fit across short-term flips, bridge situations, construction, and rental holds
Execution that helps investors protect margin, not just get a term sheet
Explore Loan Programs
Common Deal Profiles We See
These are not testimonials or promised outcomes. They are the types of investor situations our team regularly underwrites, which is often more useful than generic marketing copy when you are trying to decide if a lender fits the business plan.
Fix & Flip Execution
Borrowers buying outdated single-family homes with a defined rehab scope, realistic ARV support, and a short resale timeline.
Bridge to Stabilization
Investors using short-term capital to close quickly, solve timing issues, or carry a property through lease-up before refinancing.
BRRRR and Rental Holds
Operators improving a property, seasoning the rent story, and moving into DSCR financing once the asset is stable enough for long-term debt.
How We Think About Execution
Investors usually remember a lender for one of two reasons: the file stayed on track when the deal became messy, or the lender created avoidable friction after making a strong first impression. AssetLift is designed around the first outcome.
That means surfacing issues early, staying realistic about leverage and timeline, and matching the loan structure to the actual business plan instead of the most aggressive version of the story. A clean bridge file should move differently than a ground-up build, and a BRRRR refinance should move differently than a complex value-add flip.
Our approach is operationally simple: communicate quickly, underwrite the actual risk, and make sure borrowers know what can still derail the closing before they sink more time or money into the file.
Who We Work Best With
Investors buying properties that need speed, rehab funding, or a non-bank credit box
Borrowers who want a lender that understands both flip exits and rental transitions
Operators who need realistic feedback on leverage, reserves, valuation support, and closing friction
Repeat borrowers and referral partners looking for consistent communication across multiple deals
Have a Deal? Send It Over.
No commitment, no hard credit pull to get a quote. Submit the file and we'll tell you what's workable, what leverage looks like, and the fastest path to closing.
Get Started