About AssetLift Lending
AssetLift Lending is a mortgage brokerage built for real estate investors who need speed, certainty, and competitive terms. We are not a retail bank. We operate as a broker with white-label capital partners, which means we can match each deal to the right lending source instead of forcing every file into one lender's credit box.
Founded by Yaakov Pentelnik and Yisroel Pentelnik, AssetLift was born out of a straightforward frustration: too many real estate investors were losing deals because their lender could not move fast enough, communicate clearly enough, or think creatively enough about the file. The brothers saw an opportunity to build a brokerage that combined hands-on real estate knowledge with access to multiple capital sources, giving borrowers better options and faster execution.
Our team combines real estate investing experience with institutional-style underwriting to deliver financing that actually works for investors in the field. Whether you are flipping your first house or scaling a portfolio of rental properties, we work to match each file to the lending approach that best fits the strategy.
We finance deals nationwide across 46 states, with loan amounts from $100,000 to $5,000,000. Our loan programs cover the full spectrum of investment real estate: fix and flip, ground-up construction, DSCR rental, and bridge financing. Based in the New York metro area, we serve borrowers from coast to coast with the same level of responsiveness and attention to detail.
Meet the Founders
Yaakov Pentelnik
Co-Founder
Yaakov brings deep experience in real estate finance and a borrower-first mindset to every deal AssetLift touches. His background in structuring investment property transactions means he understands the pressure points borrowers face: tight closing deadlines, appraisal gaps, title issues, and the kind of last-minute friction that kills deals. He built AssetLift to eliminate as much of that friction as possible by maintaining relationships with multiple capital partners and staying hands-on through every file.
Yisroel Pentelnik
Co-Founder
Yisroel focuses on operations, underwriting workflow, and making sure the borrower experience at AssetLift stays fast and transparent as the company scales. He is the person making sure files move through the pipeline without unnecessary delays, that borrowers get honest feedback early, and that the team maintains the responsiveness that sets AssetLift apart from larger shops. His operational discipline keeps the brokerage running efficiently across 46 states.
The Hybrid Broker Model: Why It Matters
Most borrowers do not care whether their lender is a direct lender, a fund, or a broker. They care about rate, speed, and whether the deal actually closes. But the structure behind the scenes matters more than most people realize, because it determines how flexible the lender can be when the file does not fit neatly into a standard box.
AssetLift operates as a mortgage brokerage with white-label capital partners. In practice, that means we are not locked into a single lender's guidelines. If one capital source cannot do the deal because of property type, borrower experience, leverage, or geography, we have other options. A direct lender that turns you down has nowhere else to send the file. A broker with the right relationships can usually find a fit.
This model also lets us be more competitive on pricing. Because we work with multiple capital sources, we can shop the deal internally and present the borrower with the best available terms rather than the only available terms. For repeat investors doing multiple deals a year, that difference in rate or leverage can add up to tens of thousands of dollars in savings.
The tradeoff is that we have to be selective about which capital partners we work with. We vet our lending sources for reliability, speed, and fair dealing, because our reputation depends on the borrower's experience from application through payoff. If a capital partner cannot close on time or creates unnecessary friction, we stop sending them deals.
Licensing and Operating Details
Company
AssetLift Lending
Coverage
46 U.S. states, loans from $100K to $5M
Structure
Mortgage brokerage with white-label capital partners
Phone
(929) 639-2284
info@assetliftlending.com
Office
7 Youmans Dr, Spring Valley, NY 10977
Speed
Every inquiry gets a response within 24 hours, usually within a few hours. Many deals close in as few as 5 business days, subject to underwriting, valuation, title, and file complexity. We know that in competitive markets, a slow lender costs you the deal.
Transparency
No hidden fees, no bait-and-switch term sheets. We surface potential issues early in the process so you can make informed decisions before you spend more time or money on the file. If we cannot do the deal, we tell you upfront.
Flexibility
We work with first-time investors and experienced operators alike. Because we broker through multiple capital partners, we can find solutions for files that a single direct lender would decline. Different deal, different source, same service.
Expertise
Our founders and team bring hands-on real estate investing experience to every file. We understand rehab scopes, ARV analysis, rental market dynamics, and exit strategies because we have been on the borrower side of the table.
What Borrowers Actually Need From a Lender
Sophisticated investors rarely choose a lender on headline rate alone. They want a lender that can underwrite quickly, explain friction early, and still close when the file has moving parts. That is the gap AssetLift is trying to fill.
Direct communication when a deal has valuation, title, or insurance issues
Product fit across short-term flips, bridge situations, construction, and rental holds
Execution that helps investors protect margin, not just get a term sheet
Explore Loan Programs
Common Deal Profiles We See
These are not testimonials or promised outcomes. They are the types of investor situations our team regularly underwrites, which is often more useful than generic marketing copy when you are trying to decide if a lender fits the business plan.
Fix & Flip Execution
Borrowers buying outdated single-family homes with a defined rehab scope, realistic ARV support, and a short resale timeline.
Bridge to Stabilization
Investors using short-term capital to close quickly, solve timing issues, or carry a property through lease-up before refinancing.
BRRRR and Rental Holds
Operators improving a property, seasoning the rent story, and moving into DSCR financing once the asset is stable enough for long-term debt.
How We Think About Execution
Investors usually remember a lender for one of two reasons: the file stayed on track when the deal became messy, or the lender created avoidable friction after making a strong first impression. AssetLift is designed around the first outcome.
That means surfacing issues early, staying realistic about leverage and timeline, and matching the loan structure to the actual business plan instead of the most aggressive version of the story. A clean bridge file should move differently than a ground-up build, and a BRRRR refinance should move differently than a first-time flip.
Our approach is operationally simple: communicate quickly, underwrite the actual risk, and make sure borrowers know what can still derail the closing before they sink more time or money into the file.
Who We Work Best With
Investors buying properties that need speed, rehab funding, or a non-bank credit box
Borrowers who want a lender that understands both flip exits and rental transitions
Operators who need realistic feedback on leverage, reserves, valuation support, and closing friction
Repeat borrowers and referral partners looking for consistent communication across multiple deals
Work With Us
Whether you are an investor, broker, or capital partner, we would love to hear from you. Start with a quick application or reach out directly. No commitment, no hard credit pull to get a quote.
Get Started