Privacy Policy

Information We Collect

AssetLift Lending may collect information you provide directly through our application forms, contact forms, calculators, phone calls, email communications, and chatbot interactions. This can include your name, email address, phone number, company or entity information, property information, investment details, and any documents you choose to submit in connection with a lending inquiry.

Our quote and loan inquiry forms specifically collect your name, email address, phone number, and property details such as the property state or address, loan type, purchase price or value, rehab budget, credit range, and number of completed projects. We use your phone number to contact you about the inquiry you submitted — by call, and by SMS text message only if you tick the optional consent box on the form or otherwise agree to be texted.

Mobile information: If you opt in to text messages (via the consent checkbox on our quote form or by phone), we collect your mobile number and consent record (including timestamp) so we can send you service-related texts about your inquiry, as described in our SMS/Text Messaging Terms.

How We Use Information

We use submitted information to evaluate loan opportunities, respond to inquiries, communicate with prospective borrowers, improve our website experience, and analyze how visitors interact with our pages and forms. We may also use information to maintain internal records, support compliance obligations, and protect against fraud, misuse, or unauthorized activity.

Analytics and Tracking

Our website uses analytics and advertising technologies, including Google tools, to understand traffic sources, page usage, and conversion activity. These tools may use cookies or similar technologies to measure visits, page views, and form interactions. This information helps us improve the site and better understand which content and channels are generating lending inquiries.

Text Messaging and SMS Opt-In Data

We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. Your mobile number and your agreement to be texted are used solely so that AssetLift Lending can communicate with you about your loan inquiry. They are never sold, rented, or passed to any third party for that party's own marketing, and they are not shared with lead buyers or affiliates for marketing purposes.

Text messages are optional and are never a condition of any loan or service. You can stop them at any time by replying STOP to any message from us, or reply HELP for help. You may also get help by emailing info@assetliftlending.com or calling +1 (929) 639-2284. Full details are in the SMS Program Terms section of our Terms & Conditions.

How We Share Information

We do not sell your personal information. We may share information with service providers, technology vendors, title partners, underwriting partners, legal or compliance advisors, and other parties involved in evaluating or servicing a lending request when necessary for business operations, compliance, or transaction execution.

Mobile information: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except as needed with the vendors who deliver our text messages (for example, our messaging service provider) and who are bound to use it only for that purpose.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect submitted information. No website, transmission method, or storage system is completely secure, so we cannot guarantee absolute security, but we take commercially reasonable steps to protect the information we receive.

Your Choices

You may contact us to update your information, request that we stop communicating with you about a lending inquiry, or ask questions about how your information is handled. Browser settings may also allow you to manage cookies and similar technologies used on the site.

Contact

If you have questions about this Privacy Policy, contact AssetLift Lending at info@assetliftlending.com or +1 (929) 639-2284, or write to us at 215-03 Jamaica Ave #1021, Queens Village, NY 11428.